Google will stop reading emails to help sell ads

In 2014, Google revised their terms of service for the email scanning practice by stating that incoming and outgoing emails were analysed by automated software which would only target customers with the free version of Gmail for personal use. Users who have an upgraded business G Suite account have never had their emails scanned.
“Our automated systems analyse your content (including emails) to provide you personally relevant product features, such as customised search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored.” – Statement from 2014 Terms of Service
Although the email scanning practice will end, Google will continue to display personalised ads and marketing messages that are based on other collected data, including browsing history and search queries.
According the Google Cloud senior vice president Diane Green, “Consumer Gmail content will not be used or scanned for any ads personalization after this change. This decision brings Gmail ads in line with how we personalize ads for other Google products. Ads shown are based on users’ settings. Users can change those settings at any time, including disabling ads personalization.”
If you would like to opt out of seeing personalized ads, click here for detailed instructions.
July 04, 2017 6:20:11 PM